Despite its importance, top notch customer service is still the exception rather than the norm. Our Managing Quality Service in Hospitality course teaches the concept of treating customers as guests and creating a "WOW" experience for them. We discuss how to develop and maintain a service culture, how to manage service encounters, and how to promote quality customer service. Real hotels, restaurants, and other business types found in the hospitality industry are included as case studies, giving the opportunity for reflection on hospitality concepts and principles.