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Category: 
Business Management
Combined Hours: 
104
Course Type: 
Mentor Supported Self-Study Instructor Led - 4 Weeks Long
Bundled Courses: 
Marketing on Facebook
Marketing on LinkedIn
Marketing on Twitter
Video and YouTube Marketing
  • Description
  • Objectives
  • Outline
  • Materials
  • Certification
  • Approvals
  • System Requirements
  • Watch a Demo

Marketing & PR

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

Brand Yourself with Social Media

Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.

In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter, build a personal brand campaign, and measure the success of your social media branding.
 

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

 

Social Media Marketing

Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success. 

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

Marketing on Facebook

Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investment.

Marketing on LinkedIn

There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community. This course will discuss the role of LinkedIn for business marketing, how to build an engaging social media communities, and methods of measuring return on investment.

Marketing on Twitter

There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help businesses better leverage their product or service online. This course will discuss the purpose and benefits to Twitter for businesses, how to use Twitter for marketing, and methods of measuring the success of Twitter marketing campaigns.

Video and YouTube Marketing

Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for business marketing, from the basics of YouTube and video use for businesses to building your presence online and identifying the right metric for gauging return on investment.

WordPress

With WordPress, you can create brilliant, highly customizable websites and blogs with just a few clicks. Thousands of plugins and a personal publishing system provide everything you need to create stunning web pages. Our WordPress course provides you with basic knowledge of how the software is structured, how to organize your web page or blog as well as themes for creating the perfect look and feel for your content. Get ready to be introduced to the world’s most popular content management system for websites… WordPress! 

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

** Course Subject to Change.

After completing this course, you should be able to:

  • Type quickly and correctly
  • Identify the transcription format for civil litigation
  • Identify the transcription format for probates
  • Identify the transcription format for family law
  • Identify the transcription format for legal instruments

Marketing & PR

After completing this course, you should be able to:

  • Identify how the web has changed the rules of Marketing and PR
  • Recall your marketing options and how to build a marketing and PR plan
  • Recognize the basics of mobile and web marketing
  • Identify the importance of news releases and search engine marketing 

Brand Yourself with Social Media

After completing this course, you should be able to:

  • Identify self-promotion techniques and how to utilize it for branding
  • Recall the top social media networks and how to use them correctly in your business
  • Recognize how to use Google and SEO techniques for social media outreach
  • List ways to market your brand

Social Media Marketing

After completing this course, you should be able to:

  • Define social media and ways to utilize it in your business
  • Discuss the importance of social media marketing for businesses
  • Recall the top social media networks and how to use them for marketing purposes
  • Identify ways to use social media for advertising

Marketing on Facebook

After completing this course, you should be able to:

  • Identify why businesses use Facebook for social media marketing
  • Recognize how to start a social media community on Facebook
  • State several ways to build engagement with customers using Facebook
  • Recall several tools that make it easier to use Facebook
  • List several ways to measure the return on investment from using Facebook

 

Marketing on LinkedIn

After completing this course, you should be able to:

  • Recognize the benefit of LinkedIn for business focused social media marketing
  • Recall how to start a social media community on LinkedIn
  • Identify several ways to build engagement with customers using LinkedIn
  • Identify several tools that make it easier to use LinkedIn
  • Define methods of measuring the return on investment from using LinkedIn

Marketing on Twitter

After completing this course, you should be able to:

  • Recall why businesses use Twitter for social media marketing
  • Identify how to start a social media community on Twitter
  • Choose several ways to build engagement with customers using Twitter
  • Recognize several tools that make it easier to use Twitter
  • Define methods to measure the return on investment from using Twitter

Video and YouTube Marketing

After completing this course, you should be able to:

  • Recall reasons to use YouTube for business social media marketing
  • Define steps to starting a social media community on YouTube
  • Identify several ways to build engagement with customers using YouTube
  • Choose the appropriate tools that make it easier to use YouTube
  • Recognize measurement methods for return on investment from YouTube use

WordPress

After completing this course, you should be able to:

  • Recognize the basics of setting up a WordPress.com or WordPress.org site
  • Define ways to customize pages with pictures, images, and videos
  • List some features of widgets, themes, and plugins 
  • Recognize tips for successful site management and ways to make your site social

Marketing & PR

Marketing & PR Module 1
How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly

In module one we will be discussing how the old rules of Marketing & PR have changed and what this means for us today. The new rules of Marketing & PR will be introduced and we will apply them to how we can reach potential buyers and current clients directly. Social media will also be looked at this week as well as the various other forms of web-based communications.

  • How the Old Rules of Marketing & PR are Ineffective
  • The New Rules of Marketing & PR
  • Social Media, Forums and Wiki’s
  • Blogs, Audio and Video
  • Going Viral

Marketing & PR Module 2
Action Plan for Harnessing the Power of the New Rules

We will go more into depth in module two as we explore our marketing options and build our Marketing & PR plan. Some marketing efforts can be helpful to your business/brand, but others can be harmful. This is why we must develop a plan and analyze it. In addition, we’ll learn why it is important to connect with buyers and what keeps them coming back, all within the new rules of Marketing & PR.

  • Content Rich Websites
  • Building your Marketing & PR Plan
  • Buyer Personas
  • How Marketing & PR Drive Sales
  • Developing Thought Leadership Content
  • Mobile Marketing

Marketing & PR Module 3
Social Networking and Web Content for Marketing

In module three get ready to hit the web as we explore why having the right tools on your site matter for marketing. We will discuss all the areas that perhaps many don’t think they need; from blogging to videos, we will cover the in’s and outs of web content and how to use it when marketing your business or brand.

  • Social Networking as Marketing
  • Blogging to Reach Your Buyers
  • Using Photographs as Marketing Tools
  • Video and Podcasts

Marketing & PR Module 4
New Rules for Reaching the Media and Search Engine Marketing

In our final module, the news is where we will focus our time. I bet many don’t realize that there are a number of useful marketing tools just sitting in the news media. The web has changed the way we deliver the news and for PR professionals it is important to understand the basics of how news releases affect our business and brand if not done correctly. We will also focus some of our time in the world of Google and how PR professionals use this well-known site as the top in search engine optimization (SEO). We will close our course out with how to apply all we have learned and changing our mindset, facing our fears and getting the help you need to be successful.

  • Newsroom: Reaching Reporters and Editors and Telling Your Story
  • The New Rule for Media Relations
  • Newsjacking for Media
  • Search Engine Marketing and Optimization
  • Managing Your Fears in Marketing & PR

Brand Yourself with Social Media

Brand Yourself with Social Media Module 1
Why Self-Promotion is Important for your Brand and Building your Network

In module 1, we will be discussing what self-promotion is and why you need to utilize it for your brand. We will introduce the rules for self-promotion, along with personal branding and the do’s and don’ts. We will close out the week by reviewing the steps for blogging, why you should blog, and how it builds your brand awareness.

  • What is Self-Promotion
  • Personal Branding
  • Building your Brand
  • Introduction to Blogging
  • Do’s and Don’ts of Blogging

Brand Yourself with Social Media Module 2
Social Media Networks and Useful Tools

In module 2, we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!

  • The Basics of LinkedIn and Why You Need to Use It
  • The Basics of Facebook
  • The Basics of Twitter
  • How To Use Content Correctly
  • What You Need to Know About Your Brand and Social Media

Brand Yourself with Social Media Module 3
Using Google For Your Brand and Launching Your Brand

In module 3, get ready to hit the web as we explore what Google tools you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.

  • Search Engines
  • SEO
  • Building Your Personal Brand Campaign
  • Google Analytics
  • Tools to Use for Your Brand Success

Brand Yourself with Social Media Module 4 
How to Properly Promote Your Brand and Using What You Have Learned

In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. We’ll discuss the dos and don’ts of networking and how public speaking can be beneficial.

  • Why and Where You Need to Network
  • Do’s and Don’ts of Networking
  • Public Speaking
  • Getting Published as an Author, Is It For You?
  • Using Your Network to Find a Job

Social Media Marketing

Social Media Marketing Module 1
Importance of Social Media and Marketing with Facebook

Marketing is one of the hardest things to do right when it comes to running a business. Our first module will discuss the importance of marketing with social media. We’ll also jump right in and start examining the social media platforms that can be used, such as Facebook. We’ll describe how to establish Facebook for marketing purposes and how to use different components of Facebook, such as analytics and live.

  • Why Social Media Marketing is Important
  • Choosing the Proper Social Media Site
  • Establishing Facebook for Marketing
  • Creating Facebook Ads
  • Facebook Analytics and Facebook Live

Social Media Marketing Module 2
Marketing with YouTube, Instagram, Twitter, Pinterest

Our second module discusses how to properly market and advertise with YouTube, Instagram, Twitter, and Pinterest. We’ll describe how to live stream on YouTube and how to use paid ads. We’ll also examine how to use Instagram correctly, how to optimize your Twitter account, and marketing ideas on Pinterest.

  • Advertising with YouTube
  • Paid Ads on YouTube
  • Marketing with Instagram
  • Optimizing Your Twitter Account
  • Marketing Ideas on Pinterest

Social Media Marketing Module 3
Marketing with Snapchat, LinkedIn, Reddit

This module discusses how to advertise and market with Snapchat, LinkedIn, and Reddit. We’ll describe how to use your LinkedIn profile to market yourself, how to find the right spot on Reddit and how to host an event. Finally, we’ll look into paid ads on Reddit.

  • Advertising with Snapchat
  • Advertising with LinkedIn
  • Finding the Right Spot on Reddit
  • Planning Reddit Posts
  • Getting a Paid Ad on Reddit

Social Media Marketing Module 4
Marketing with Tumblr, Quora, Periscope, Goodreads, Flickr

In the last module of this course, we cover some lessor known social media platforms. We discuss how to create a fantastic Tumblr blog, how use Quora for marketing, how to use Periscope correctly, and how to work with Goodreads. Finally, we cover how to use Flickr for marketing.

  • Making Your Tumblr Blog Outstanding
  • Using Quora for Marketing
  • Running a Quality Periscope Session
  • Working with Goodreads
  • How to Use Flickr

WordPress

WordPress Module 1
Introducing WordPress 

Module one provides the beginner with an introduction to the WordPress platform, an overview of the differences between WordPress.org and WordPress.com and hosting capabilities. WordPress is open source software, allowing for a wide range of customization on the part of the user. You will also be introduced to various administrative functions, such as writing settings and site visibility. 

  • Choose a Version of WordPress
  • Plan Your Site’s Content
  • Site Dashboard
  • Choosing a Host
  • Administrative Tools

WordPress Module 2
Site Content 

Module two introduces you to drafting, uploading, editing and publishing content, both written and visually.  You can completely customize what is displayed on your blog or webpage. You can add images, video links and audio to posts. This module will discuss how to insert images and videos into a post, as well as how to bulk edit posts and pages which managing content by using categories and tags.

  • Write and Publish Posts
  • Import Posts
  • Edit and Upload Images
  • Visual and Audio
  • Categories and Tags
  • Organization and Management

WordPress Module 3
Themes, Widgets and Plugins

Thousands of themes, widgets and WordPress features allow creative freedom and complete customization – module three introduces you to all of these. We will discover how to aid in overall site functionality by adding plugins and customizing menus.

  • Choose and Add Widgets
  • Theme Customization
  • Mobile Friendly
  • Plugin Functionality
  • CSS

WordPress Module 4
Site Maintenance 

There are many tasks you can perform to make your site social and highly visible to outsiders, but you must also be aware of how to keep your site secure and running efficiently. This module we will start by discussing various ways to let visitors share content, publicize posts, choose comments settings and set up mailing lists. We will round off this course by discovering how to track site statistics, how to back up your WordPress site and how to manage passwords.

  • Making Your Site Social
  • Managing Your Site
  • Site Statistics
  • Backups and Updates
  • Troubleshooting
     

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks*. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!**

*A few courses still have physical materials.
 

Marketing on Facebook

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Marketing on LinkedIn

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Marketing on Twitter

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Video and YouTube Marketing

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

** Certification exams are not included in the cost of the course.**

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

 

PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

 

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player

 


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Hagerstown, MD 21742
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Arnold, MD 21012
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Petersburg, VA 23803
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Miami, FL 33176
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Richland Center, WI 53581
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2909 Kellogg Avenue
Janesville, WI 53546
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1006 Connie Road
Baraboo, WI 53913
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1478 Midway Road
Menasha, WI 54952
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Fond du Lac, WI 54935
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Manitowoc, WI 54220
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Rice Lake, WI 54868
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2000 West 5th Street
Marshfield, WI 54449
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Marinette, WI 54143
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518 S. 7th Avenue
Wausau, WI 54401
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Phone: 715-261-6375
146B Marano Campus Center
Oswego, NY 13126
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Phone: 315-312-2270

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